Research On Gestalt Psychology Factors In Poster Design

As a discipline studying behavior and psychological activities,psychology is not only a theoretical science but also an applied science.Psychology is an interdisciplinary methodology within the scope of social humanities.Gestalt psychology think we know each other for the sensory world is based on the understanding of the concept of organic,this kind of the understanding of the concept of organic in visual level is for the visual perception of gestalt organization law and tendency of gestalt,and gestalt psychology think visual effect is produced by the visual perception and the theory of gestalt trend driven,so in the poster design,The overall picture of the work is an important part of the visual effect,and the visual effect is the result of the interrelation and interaction of the forms inside the picture.The theory of Gestalt psychology reveals the reason of visual effect driving and provides a reliable theoretical basis for poster design creation.How to understand the art of poster design with gestalt theory is a problem that designers and audience should think about.Therefore,we should combine the actual cases of poster design,study and analyze the causes and constituent factors of poster design,and study and analyze the audience’s aesthetic cognitive psychology.This paper explores the influence of gestalt psychology on poster design through the following four parts.First of all,mainly through the description of the topic background and significance of the topic,research thinking and research methods,research content and innovation points and other aspects to lead the beginning of the full text.Secondly,the background,principle and influence of gestalt psychology are introduced.To show its historical origin,theoretical value,influence and function.Thirdly,the paper introduces the concept,functional characteristics and basic elements of poster design,and finally discusses the development of poster design from the contemporary perspective.Finally,through the combination of gestalt psychology and poster design,the internal relationship between gestalt psychology and poster design is discussed through the demonstration of visual perception organization law and gestalt tendency theory.