Research On The Intermedia Communication Of Internet Literatures

The development of Internet technology has built a new platform for literary creation.Relying on online literal websites,internet literature in different forms and shapes has walked into people’s view.After more than twenty years of continuous development,the internet literature industry has gradually developed from the controversial "subculture" literary form to an important and indispensable part of China’s cultural industry.With the wave of the era of media convergence sweeping in,the boundaries of different media are gradually dissolved.The convergence technology has given birth to many new forms of communication,and the boundaries of internet literature have been continuously widened,which provides a new stage for the dissemination of internet literature works.Internet literature surpasses the communication mode which used to be mainly text-based,extends to intermedia communication mode,conveys rich cultural products to the public.These intermedia communication modes show their unique communicational features and influences.Apart from the introduction and conclusion,this essay is divided into four parts.The introduction explains the background,significance,and meaning of this research,illustrates the research methods and innovational ideas of this research.The first chapter focuses on internet literature.The concept of internet literature,the development history of internet literature and the communication characteristics of internet literature are sorted out.It also analyzes and argues the deep cultural reasons and social factors that contribute to the intermedia communication dissemination of internet literature,such as the development of digital technology,the boost of fan economy,and the promotion of commercial capital,based on the individual characteristics of high freedom of internet literature dissemination and high reader interactivity.In the second chapter,focuses on the mechanism of intermedia communication of internet literary works,initially classifies the forms of intermedia communication widely disseminated in the market at present,and deeply sorts out the manifestations of different intermedia communication works,such as film and television communication,audio reading communication,radio drama communication,game communication,etc.Through the appearance of intermedia communication,the intermedia communication process of internet literature is comprehensively analyzed from five elements: who,says what,in which channel,to whom,with what effect,using Lasswell’s 5W communication model.Based on the in-depth analysis of the communication process,the analysis demonstrates that in the process of intermedia two-way communication,the intermedia communication of internet literary shows its inner communicational characteristics,such as digital technology precisely widens the communication path,fan community helps communication,and differentiated communication under the influence of gender temperament.In the third chapter,the influence of internet literary works on social and cultural communication in the process of intermedia communication is analyzed,such as promoting subcultural works to the mainstream,the two-way influence of internet literary works and intermedia communication works,and telling China’s stories at sea,in conjunction with the analysis of internet literary works in the process of intermedia communication.Based on analysis in the former text,the fourth chapter reflects on problems appealed in the intermedia communication procession of internet-literatures,such as uncontainable exploitation,entertainment trap resulted from information overloading,and weak intermedia storytelling ability,and tries to provide possible solutions.