A Report On The C-E Translation Of Reconstruct And Transform—the Spirit Of Internet In Cultural Industry Revolution (Excerpts)

The source text of this translation practice is excerpted from Reconstruction and Transform——The Spirit of Internet in the Cultural Industry Revolution written by Fan Zhou,who is an expert in cultural planning.He focuses on cultural policy,regional economy,cultural industry,and public cultural services.The book introduces the integration of Internet and culture-related industries and shows the transformation and upgrading of cultural industry through Internet.Therefore,the translation of the book can not only provide reference for domestic and foreign scholars to study the development of China’s Internet+,but also help foreign readers to understand China’s cultural industry,strengthen cultural exchanges,and promote Chinese culture “going out”.In this translation practice,the translator concludes that the source text has the following characteristics,mainly including: culturally loaded phrases and Chinese characteristic words;non-subject sentences,run-on sentences.Based on the characteristics of the source text,the translator uses translation variation theory to guide translation practice.The translator can solve the difficulties of translating culture-loaded phrases and Chinese characteristic words by adopting the “ addition and adaptation ”translation strategy,and make the translation more concise and vivid.And the translator Adopts the strategy of “adaptation,combination and editing” to solve the problems of non-subject sentences,long sentences and run-on sentences,making the translation logical and clear,more close to the habits of the target language readers,and more readable.In addition,through this translation practice,the translator has a deeper understanding of the translation variation theory,which is conducive to improve the translator’s translation ability.At the same time,the translator also hopes that this report can provide some reference for researchers who are interested in studying the translation of information-based texts specialized in cultural industries from the perspective of translation variation theory.