Research On The Overseas Communication Of Chinese Film And Television Series From A Cross-cultural Perspective

With the continuous deepening of globalization,the cross-cultural dissemination of film and television dramas and original dramas has become the focus of the academic circles and the film and television industry.The export of film and television culture has become an important measure for countries around the world to enhance their cultural soft power.On streaming platforms such as Rakuten Viki,Netflix,and You Tube,high-quality TV series from all over the world are gathered,and the competition for platform content is extremely fierce.At present,my country’s current film and television dramas still have problems such as uneven quality,low translation standards,and low recognition of themes,and lack sufficient dissemination power.Based on this,this study focuses on the research on the overseas communication of my country’s current film and television dramas from a cross-cultural perspective,and discusses from the aspects of film and television drama categories,development history,advantages and challenges,and communication strategies.TV dramas are an important carrier of national and national culture.To promote the dissemination of Chinese film and television dramas is not only a display of Chinese culture,but also a communication channel for people from all over the world to understand China.At present,my country’s film and television dramas are in a period of rising development.They should learn from the advanced and mature film and television work systems in developed countries,and combine the development status and local characteristics of my country’s film and television industry to rationally apply international elements to story structure,plot design,lens language,etc.In terms of creative thinking,it presents modern film and television performance techniques.Using content analysis,case analysis and other methods,the paper analyzes a total of 892 Chinese film and television dramas on the streaming media platforms of Viki,Netflix and You Tube,and analyzes the overseas dissemination of film and television dramas of different theme categories.It is proposed that we should deeply combine the characteristics of Internet communication and strengthen the overall effect of overseas communication and the influence of drama series,so that Chinese film and television dramas can overcome the barriers of different cultures,go abroad,and establish Chinese film and television brands.As for how Chinese film and television dramas can spread across cultures and enter overseas markets,this paper puts forward creative views on how to eliminate cultural differences between China and foreign countries,create high-quality film and television drama series,build professional talent think tanks,strengthen policy training and support,and expand distribution channels in various ways.The overseas spread of the drama provides a reference path.