| In recent years,China’s overall economy and most of the people’s lives have been in a very good level,material demand and supply rich and adequate,spiritual pursuit is also increasingly high-level.Therefore,in all aspects of literature,art,entertainment,Film and Television,Chinese Culture and education are developing very rapidly.Adult Education has also been hot in recent years,with courses ranging from initial academic advancement to other subjects such as painting,music,dance,Yoga,and the gym.The market of adult art education is hot and the competition is fierce.Nanning a art education training company,is aimed at adult music education,this article uses the enterprise strategy related theory to carry on the thorough research analysis to it,thus finds out the suitable Nanning a art education training company’s Development Strategy,to achieve long-term and sound development.Based on the theories of corporate strategic management,such as PEST analysis and SWOT analysis,as well as literature research related to art education,this thesis expounds the theoretical basis of this paper,and makes a comprehensive analysis of the internal and external environment of Nanning a art education and Training Company,we can see that the enterprise has successfully grasped the market of adult art education,and realized the good development of the enterprise by using the excellent teaching team,while integrating the internal advantages and disadvantages of the enterprise with the external environment opportunities and risks,it can be seen that the teaching ability is strong but the marketing ability is weak,and the policy is strongly supported but the competition is fierce.Therefore,enterprises should choose the market penetration strategy in the intensive development strategy,and expand the market share by giving full play to the advantages of enterprises And Clear Enterprise Mission,vision,development goals and the corresponding implementation and safeguard measures. |
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