The Study On Children's English Education Development Strategy Of The A Company

Abstract:With Children English Training Market in China has experienced the introduction stage and development stage, and has been gradually entered the market maturity stage, with competition increasing,, and with the increasing competition, plus some small agencies are not standardized, low level of teaching, scientific charges, leading to market confusion, and less and less differentiated teaching methods such constraints, the domestic expansion of most children's English education rate is slowed down. These have also increased the difficulty of A Company's business operations.This paper shows that the direction of A Children's English Education Company, (ACEEC) in which to improve enterprise's kernel competitive power, and promote the health of sustainable development and enhance of enterprise to coagulate the break with the development of great significance and will effectively promote a business from the excellent way of excellence.This paper elucidates the advantages, disadvantages, opportunities and challenge of the A Company, and through internal and external environmental evaluation, from a strategic perspective on business a comprehensive analysis.The paper analyzes the A Company's present strategy management and problems. The assay also proposes that the A business can take the various strategies including the target market choice and localization, the management strategies of entering the target market, strengthening the publicity power of the brand, the intimate running, marketing and deepening the teamwork, to enhance it's core competitiveness.With the regulating of China's children English training market, A Company should try to adapt itself to the new policy and get the maximum use out of its advantages and positively adjust strategies in order to remain invincible.