Research On The Strategy Of Spreading Positive Energy Of Character Documentaries In The Network Social Media Environmen

The logical development of social media is not only the logical development of social network,but also the healthy development of social network.At present,with the development and popularization of Internet technology and digital information technology,the phenomenon of moral anomie gradually appears in cyberspace.The Moral Governance of cyberspace has become the inevitable requirement of moral construction in the new era.Content construction plays a fundamental role in the Moral Governance of cyberspace.Positive energy oriented network social media content should fully consider the communication characteristics of the Internet and the spiritual needs of Internet users,promote the organic integration of positive energy discourse expression and network discourse system,and make ordinary people closer to the mainstream value ideology at the psychological level.Compared with other audio-visual content forms,character documentary has its unique communication advantages in the practice of Moral Governance of cyberspace,which introduces positive energy spirit into online social media.It is always easier for the audience to resonate and identify with the values produced in the film because of the elements of "people".Through the image recording of the living state of the subject,the character documentary portrays the protagonist as a real and credible moral example around people at the micro level,and realizes the transmission and expression of positive energy at the macro level by virtue of the audience’s emotional resonance and value identification with the protagonist.After clarifying the function of character documentaries in the current positive energy communication,this paper will take character documentaries as the research object to explore the communication and expression of positive energy spirit in the online social media environment.Whether a documentary can achieve the expected purpose of communication depends on the cooperation of many factors.This paper divides the creation of character documentary into four parts: "topic selection strategy","narrative strategy","value construction strategy" and "network marketing strategy".For users,the audio-visual content in online social media should not only have viewing value,but also have communication value.Therefore,the topic selection planning of the creative team must be carried out on the basis of meeting the social needs of users.In the creation process of character documentary,the creator must also adjust the narrative strategy and value construction strategy of character documentary in order to adapt to the changing viewing habits with the change of media.In addition,if the author wants to use the expected energy of social media in the network communication space,he must learn to grasp the appropriate energy of social media communication.