| The traditional friendship between China and Cambodia is time-honored.In recent years,with the development of “Belt and Road Initiative”,the cooperation between China and Cambodia has elevated bilateral relations to a new height.The leaders,as well as the medias from China and Cambodia,highly praised the cooperation achievements over the past more than 60 years since the establishment of diplomatic relations.But the comments of western medias to“Sino-Cambodia relation” are completely opposite to the Chinese and Cambodian ones,which affected the national images of China and Cambodia in the heart of Cambodian audiences.This research takes The Voice of America(VOA),the most influential western media in Cambodia,as an example to analyze the reports concerning“Sino-Cambodia relations” of VOA Khmer website,to get the panoramic view of discourses in China-related reports of VOA and reveal the operational framework of power and ideology behind VOA.First,it uses content analysis to do quantitative analysis on reporting frequency,reporting length,reporting genre,reporting theme and reporting tendency and we can get the macro reporting framework of VOA’s reports concerning “Sino-Cambodia relations”.Second,it uses critical discourse analysis to do qualitative analysis on textual content and to deconstruct the relationship of language,power and ideology from three dimensions: “text”,“discursive practice” and “social practice”.Based on the research,the following conclusions are drawn: the reporting tendency of VOA on“Sino-Cambodia relations” is clearly negative;the interpretations to the image of China and Cambodia tend to be stereotyped;It always weaken China’s voice in the reports intentionally;the core of the reports is strengthening “universal values”exporting.At last,the paper puts forward suggestions to Chinese media’s communication in Cambodia from four aspects: localization construction,communication channel,reporting concepts and personnel training. |
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