Research On Competitive Strategy Of Guangzhou Cantonese Theatre Co.LTD

With the progress of science and technology and the development of society,the rise of new media has brought significant changes to the way of life of human beings,and the state-owned art troupe with traditional stage performance art as the main body has entered a development bottleneck.How to reverse the state of existence and obtain sustainable competitive advantages is the fundamental guarantee for the survival and development of state-owned art troupes in the fierce market competition.In order to solve the problem of Guangzhou Cantonese Opera market competition strategy selection,this paper will use case analysis and other research methods to explore the Guangzhou Cantonese Opera market competition strategy on the basis of learning from the research results of strategic management theories at home and abroad.Firstly,the paper analyzes the development status and main business of Guangzhou Cantonese Opera,and puts forward the iron triangle model of Guangzhou Cantonese Opera business according to the characteristics and the relationship between the business.Then,to Guangzhou Cantonese Opera are faced with the external macro environment,industry competition environment was analyzed,then the internal resources and capacity factors of Guangzhou Cantonese Opera system analyzed,on the basis of the above analysis results,the integrated use of qualitative and quantitative strategic choice for planning tool,Guangzhou Cantonese Opera competition strategy choice analysis,It is concluded that the differentiation strategy of niche market is the best strategy for Guangzhou Cantonese Opera.Finally,the paper puts forward relevant safeguard measures for the implementation of Guangzhou Cantonese Opera competitive strategy,and hints the possible risks in the implementation of strategy.This topic research content and research conclusion has certain realistic meaning and function,on the one hand,provide a reference for Guangzhou Cantonese Opera competition strategy implementation,help Guangzhou Cantonese Opera in market competition to obtain competitive advantage and realize the sustainable healthy...