Analysis Of Cultural Significance Of Cultural Relic Communication On New Media Platform

Cultural relics are witnesses and witnesses of history thousands of years ago.Cultural relic is not only a kind of material entity,its existence itself is mixed with the social and cultural atmosphere of the era,is a real integration of social culture of an era.By contacting and appreciating cultural relics,modern people can get a glimpse of the development of civilization in history and obtain the nourishment of culture.The dissemination of cultural relics is an effective way to increase modern people’s understanding of cultural relics and inherit excellent traditional culture.The dissemination of cultural relics by traditional media is mainly concentrated on TV,newspapers,magazines and radio.Although it breaks through time,space and limitations,it can promote the dissemination of cultural relics and culture.However,there are still great limitations in the content,speed,effect and scope of communication.With the innovation of science and technology,the presentation and dissemination of cultural relics on new media is full of new vitality.The development of mobile communication technology,virtual reality technology,artificial intelligence technology and other changes have subvert the traditional forms and ways of cultural relics display and dissemination,not only allowing cultural relics to truly enter the daily life of the public,but also making cultural relics dissemination in the new media environment have multi-faceted cultural significance.In this paper,the presentation and dissemination of cultural relics on the new media platform is taken as the research text,and the dissemination of Sanxingdui archaeological relics on the Bilibili is taken as a typical case to explore the cultural significance of the dissemination of cultural relics on the new media in the process of interpreting the dissemination texts of various forms of cultural relics.This research is mainly divided into five parts.The first chapter introduces the main forms and dissemination of cultural relics in traditional media and new media.The second chapter analyzes the limitations and retention advantages of traditional media communication of cultural relics,and then expounds the specific situation and significance of cultural relics communication on the new media platform.The third chapter takes the spread of Sanxingdui archaeological relics in Bilibili as a case study,and specifically analyzes the cultural significance caused by the spread of Sanxingdui cultural relics in Bilibili.On the basis of the previous chapter,the fourth chapter,from a macro perspective,combined with anthropology and sociology,analyzes the multi-level cultural significance caused by the dissemination of cultural relics on the new media platform.The last chapter discusses the problem avoidance and future prospects of cultural relics’ new media communication in order to provide some reference ideas for cultural relics’ communication in the new era background.