Research On The Topic Of Agricultural Science And Education Image Creation Under The Background Of Rural Revitalization Strategy

If the nation wants to be rejuvenated,the countryside must be revitalized.After the rural revitalization strategy was proposed,rural revitalization has become the general grasp of the "three rural" problem,if you want to revitalize the countryside,you must not be limited to the previous small-scale peasant economy,but to develop modern agriculture,modern agriculture has three major scientific and technological elements: variety is the core,facilities and equipment are the support,and information technology is the means to improve the quality level.Smart agriculture perfectly integrates the above three major scientific and technological elements,which is of landmark significance for agricultural development.To develop smart agriculture,we must enable the vast number of peasant friends to master advanced agricultural science and technology,use science and technology to bring income,and thus embark on the road to prosperity.To solve China’s three rural problems,a new agricultural model is needed.In the new agricultural model,first of all,there must be new farmers in the countryside,secondly there must be new agriculture,and finally there must be new rural areas.With its special artistic expression,agricultural science and education videos have become an important means of publicizing national policies,providing scientific and technological knowledge and real-time and effective information on getting rich.With the three rural issues as the core of creation,the agricultural science and education video strives to realize the strategy of rural revitalization from many aspects such as rejuvenating agriculture through science and technology,rejuvenating agriculture through education,and revitalizing agriculture through e-commerce,and truly building a green,harmonious,civilized and beautiful new socialist countryside.Therefore,the value of agricultural science and education image creation topics has become increasingly prominent,and the in-depth and meticulous research of agricultural science and education images has risen to a new height.This paper mainly adopts the literature research method,text analysis method,investigation method and practice method for research,and is mainly divided into five chapters,which mainly discuss the overview of creation,the principles of topic selection,the theoretical basis of topic selection,the influencing factors of topic selection,and the strategy of topic selection.The first chapter mainly expounds the relevant concepts of agricultural science and education image creation.The first is to define the rural revitalization strategy,agricultural science and education images,themes and materials,topics,and new farmers,and secondly,the significance of agricultural science and education images,as a product of the new media environment,based on relevant theoretical research,it is defined and sorted out in meaning.The second chapter conducts an in-depth study of the theoretical basis for the selection of image topics for agricultural science and education.Starting from the audience of agricultural science and education videos,the theory of inclusion,communication theory,and audienceoriented ideas are elaborated in detail.Among them,the use of hanhua theory mainly explains the reasons and manifestations of the effect of agricultural science and education images on farmers,and deeply analyzes the subtle influence of agricultural science and education images on farmers;the communication theory mainly expounds the audience status change and communication function research in mass communication;the audience-oriented thinking mainly expounds the composition and characteristics of agricultural science and education image audiences from the perspective of the audience.The third chapter focuses on the principles of selecting topics for the creation of images of agricultural science and education.Mainly from the scientific principle,practical principle,timeliness principle,"content is king" principle of four aspects to carry out,of which the scientific principle is the first principle of topic selection is also the fundamental principle;the principle of practicality means that the topic selection is of practical utility to farmers,from the perspective of finding the audience’s concern,grasping the viewing habits,reasonable promotion time,for regional characteristics,targeted solutions to the three aspects of the problem to achieve the practicality of the topic;the principle of timeliness refers to the selection of topics to reflect the current agricultural production activities,It is closely linked to national policies;the principle of "content is king" means that the video content of agricultural science and education must be specific and available.The fourth chapter mainly studies the influencing factors of agricultural science and education image selection,and forms an analysis system from agricultural time,farmers’ needs,and the current situation of agricultural science and technology to explain the influencing factors.In terms of agricultural time,the importance of agricultural time to agricultural production activities is mainly explained through the agricultural season proverb based on the twenty-four solar terms;the farmer’s demand for agricultural science and education images is analyzed through the demand hierarchy theory;and the implementation suggestions of agricultural science and technology are given through the analysis of agricultural science and technology and problems.The three aspects are interrelated and jointly affect the selection of agricultural science and education videos.The fifth chapter combines the entire background of the rural revitalization strategy to explore the topic selection strategy of agricultural science and education images.They are narrated from five aspects: humanistic care,the media environment of the current dual-screen interaction,the pioneering and innovative theme,the storytelling method,and the market positioning.Humanistic care requires the selection of topics to be close to the audience,taking into account the "Yangchun White Snow" and "Lower Riba people";the media environment of dual-screen interaction requires that the topic selection needs to open up the "big screen" and "small screen" for comprehensive creation;the pioneering innovation of the theme requires the continuous injection of fresh blood into the topic;the search for market positioning is to serve different groups of people.The five aspects penetrate each other and jointly construct a strategy for selecting topics.This paper takes agricultural science and education images as the main research objects,discusses the impact of rural revitalization strategy on "three rural areas" and the impact on agricultural science and education images,and gives its own suggestions for the topic selection strategy of science and education images under the background of rural revitalization strategy.The research topic proposes a new field of vision and creation method for the selection and creation of agricultural science and education images,and provides certain reference significance for how to use science and education images to help farmers and friends get rich in the new era,so as to achieve rural revitalization.