The Influence Of Mass Media On Mongolian Literature

Mass media ’s function of disseminating information is further changing with every major technological innovation.At the same time,it also has a certain influence on Mongolian literature writers,texts and readers.The Mongolian traditional literature has a long history,starting from the narrative-style myths or rituals handed down from the oral medium.With the development of the times,a style based on the written narrative expression has gradually emerged.Internet literature has been achieved under today’s Internet.Therefore,in this long process of inheritance and development,the mass media is the booster of Mongolian literature,and its Mongolian literature has realized the process of expanding its influence.today’s society,the mass media penetrates into every corner of the earth,and has a greater influence than in the past in the fields of social survival,knowledge and academic research.This influence is reflected in the development and changes of Mongolian culture and Mongolian literature.This thesis studies and discusses the influence of mass media on Mongolian literature from the perspective of media,combined with the perspective of communication.In this way,it can expand and deepen the research scope of media communication,and also open up a new growth field for Mongolian literature research,which has important theoretical value.The main structure of the thesis is divided into introduction,which includes research background,research purpose and significance,research method,research innovation,research summary,general definition and so on.The main content is divided into four chapters to analyze and discuss this thesis.The four chapters are as follows:In the first chapter,it studies the influence of mass media on writers’ creative activities and on the cultivation of writers’ ranks.Among them,the compensation mechanism plays a role in the creative motivation,and the media editor plays an auxiliary role in the writer ’s creative path.In the second chapter,focusing on the influence of mass media on Mongolian literary texts,the development of mass media has made Mongolian literary texts have a variety of textual forms,so there are literary source texts and multi-media literary texts.The evolution of the mass media has changed the text-to-image of Mongolian literary texts,as well as the length of Mongolian literature.The third chapter discusses the evolution of Mongolian literature communication mode caused by mass media.The main communication channels of Mongolian literature are divided into traditional media communication and new media communication.The traditional media newspapers and magazines have promoted the popularization of Mongolian literature and film and television has expanded the living space of Mongolian literature.At the same time,new media blog sites have changed the communication channels.The emergence of We Chat platform has given Mongolian ancient literature dissemination convenience.The fourth chapter mainly discusses the influence of the mass media on the reading style of Mongolian literature readers.The change of mass media communication has prompted Mongolian literature readers to change from deep reading to shallow reading,from text reading to audio-visual reading,from sublime to entertaining reading attitudes,and from one-way to multi-directional reading.Changes in reading behavior.