Mass Media Perspective Of Children’s Literature Creation Of Hongying Yang

In recent years, with the rapid development of the mass media, it goes increasingly deepinto all aspects of public life, not only changing our way of life, but also to update theexisting way of reading. Film and television as the representative of the mass media by meansof dazzling picture, the exchange interaction, virtual world and other advantages to attract theattention of children, also children’s literature is facing unprecedented challenges for this.Children’s literature of Yang not only leads the development direction of the current, it can bealso described as a contemporary reference to the era of the mass media in the developmentof the status quo. Yang’s children literature is based on fairy tale, which has beautifullanguage. Though it’s rich in educational content, these works and personal influence are notlarge enough. Into the21st century, children’s literature has entered a new stage ofdevelopment; the impact of the mass media on life is increasingly widespread. In order tomake their work have more influence in the new century, Yang takes advantage of the massmedia, going with publishers, entering strongly into the area of children’s novel. To this end,her creations were timely and appropriately adjusted, forming a sense of facetious andrelaxed style. Creative themes and content are also adopted the way that children loved tonarrate emotions of children in contemporary urban, even with being criticized by someresearchers for having the commercial colors,to suit the era of mass media readingenvironment. When many writers still cling to educational literature, Yang has haven"edutainment" spirit to penetrate inside their works, with "child-centered" creative ideas andunique "Chinese Children "image to built their reputation and brand, which makes her worknot only in the country have a large number of readers, but also have international influence.At the same time, when changing the content of the work, Yang has also taken marketingstrategies works for the publishing and distribution to seek a broader market with a positiveattitude. To this end, Yang innovates the form of paper books, besides the traditionalchildren’s literature, but also to develop practical and entertaining supplementary books,while a large number of her works have been adapted into a TV drama. The audience has a significant increase. In addition, she also made full use of new media to promote their workto seek greater development. This creative transformation by Yang was largely successful.Although some researchers criticized the children’s literature with commercial color andentertaining, she was the greatest achievements of a writers in the era of the mass media toexplore children’s literature published in the industrialization. Of course, in the era of themass media, besides adjustments and changes made by Yang, as well as she sticks to thechildren’s nature and readers’ standard, which is the core ideas of creation she insisted on andthe fundamental works that make it invincible.