Research On The Development Strategy Of M Power Compan

At present,the world economic situation and the situation is undergoing profound changes,China ’s economic situation is also facing challenges and opportunities.China ’s economic situation is also facing challenges and opportunities.In the context of the new era,China has put forward the dual-carbon development strategic goals of " carbon neutrality " and " carbon peak " in 2020,vigorously promoting energy conservation and emission reduction of industrial structure and green low-carbon transformation,which has brought about the development and innovation of emerging industries such as informatization,digitization,new energy and artificial intelligence.Under the background of the country’s promotion of new infrastructure,the traditional electric power enterprises are also facing great challenges and opportunities.Only by scientifically formulating the development strategy of enterprises can they gain advantages in the future enterprise competition.It is the general trend for enterprises to formulate appropriate development strategies in a changing environment.M power company as a traditional power service company,it is in a newperiod of national upgrading and developing the power industry,it is urgent to deal with che competition and opportunities of enterprises under the sustainable operation and development of enterprises,and formulate a suitable enterprise development strategy.This paper is based on the theory of enterprise development strategy,competitive strategy theory and enterprise value chain analysis theory.Firstly,PEST analysis method is used to analyze and elaborate the macro environment of M power company,and Porter ’s five-force model is used to analyze the industry environment comprehensively.Then the SWOT model is used to qualitatively analyze the M power company,and the QSPM matrix is used for quantitative analysis.Thus combined with the resources and advantages of enterprises to select the development strategy for enterprises,and the implementation of these development strategies for some safeguards.The research in this paper helps to provide ideas for the future development of M Power Company,and also provides reference for the development of such enterprises.