Research On The Application Of Visual Design Of Museum Cultural Derivatives ——Shaanxi History Museum As An Example

Facing the negative i mpact brought by the New Cr own Pneumonia Epidemic（COVID-19）,museum cultural derivatives around the world began to carry out innovation-driven development and structural transformation and upgrading,so a s to solve the development bot tleneck of fund short age and income distribution,and achieve the academic value of museum cultural derivatives in art and history and the social value of economy and education.In recent years,the development o f China’s museum cultural derivatives indust ry has shown a good m omentum of quality and quality,but has not yet built a complete and mature industrial chai n due to the constraints of many obstacles such as ideas,institutions,funds and talents.At this stage,it is of great theoretical and practic al significance to st udy the theoretical and applied application of "museum cultural derivatives visual design application" from macro,meso and micro levels,addressing the needs of the state,society and the public.This paper integrates the interdiscipl inary research of mus eology,cultural creativity,art and psychology,combining literature and field research,comparative research and interdisciplinary methods,to propose the development problem of "museum cultural derivative visual design application r esearch" : h o w to seiz e the political,economic,cultural and technological opportunities,etc.Ho w to define the types of museum cultural derivatives and their driving factors? Ho w to take advantage of resources,scale and technology to explore the optimal path for the applica tion of visual design of museum cultural derivatives? How to meet the needs of the state,society and the pu blic,and how to transform the direction of the application of visual design of museum cultural derivatives? How to break the many barriers of syste m,concept,capital and talents,etc.,and explore the value impact of museum cultural derivative visual design application?To address the above development issues,this paper analyzes and studies the Shaanxi History Museum as a case study.Firstly,throu gh literature research method,the connotation,characteristics and types of museum cultural derivatives are condensed,and the driving factors of museum cultural derivatives are discussed through internal and external driving reasons;secondly,through fi eld research method and comparative research method,the specific cases of different regions,levels,attributes and types of museums are summarized and interpreted from three dimensions of visual elements,visual space and communicati on media,and the e ss ential laws are summarized and the p ath of optimization is sought;finally,through interdisciplinary research method,the value impact of museum cultural derivatives is discussed.Finally,through the interdisciplinary researc h method,we construct new mo dels,new forms and new industries of museu m cultural derivatives from three aspects: IP construction,cross-border integration and product services.On this basis,the value impact of museum cultural derivatives is explored from four levels: art,history,economy and education.