Research On The Strategy Of National Park Brand Image Design And Development

National parks,as a special type of natural ecological reserve,have undergone over 150 years of development.Throughout the past,China’s national parks have steadily developed from scratch.Driven by the national top-level design,the concept of "national parks" has been continuously strengthened.The implementation of the national park system in China is an important measure that can promote natural ecological protection,build a beautiful China,and promote harmonious coexistence between humans and nature.In 2021,the 14 th Five Year Plan explicitly proposed the construction of a natural reserve system with national parks as the main body,natural reserves as the foundation,and various natural parks as supplements.It can be seen that establishing a national park system is an important means of ecological civilization construction in China.At the same time,the national park brand image is also one of the important representatives of China’s national brand image.Therefore,how to shape a distinctive brand image design for national parks is a very important research topic.After understanding the essence and connotation of national parks and conducting research on the brand image of national parks both domestically and internationally,this article conducts a design analysis of the brand image of national parks.Based on the functions of national parks,this article scientifically and systematically summarizes the brand attributes of national park resources protection,cultural inheritance,entertainment and leisure,and scientific research and education,Based on the theoretical knowledge of brand image design,the system of national park brand image was constructed,and the design strategy of national park brand image was discussed.It was emphasized that when designing national park brand image,attention should be paid to establishing brand group awareness,integrating Chinese aesthetics,and using digital technology to create a brand image that can assist national parks in fulfilling their functions.Finally,theory should guide practice,Taking "Karameli National Park" as a case study,systematically analyze the brand image design strategy of national parks.I hope to provide assistance for the innovative development of national park brand image design.