Online Celebrity Image Shaping In Character Documentary

In recent years,with the rapid development of social software such as Tiktok and Kwai,its derivative function-webcast is widely known.The anchors are often seen in public spaces such as parks and shopping malls.They can be broadcast live with a mobile phone and a selfie frame.In the early stage,these anchors accumulated fans by publishing works on the platform.When the fans accumulated to a certain number,they got a new title: "Online Red".At present,the types of online celebrity are also diverse,including online celebrity with goods that make profit by selling goods live,and talent celebrities who earn rewards by performing talent.These online celebrities unconsciously surround all aspects of fans’ lives and have a significant impact on fans’ lives and work.As an important branch of film,documentaries have taken real people and events as the object of expression since the day of its birth,and have carried out artistic processing and display.In recent years,people’s documentaries have shifted from focusing on historical figures and public figures to focusing on small people in social life.By revealing the living state and spiritual state of the characters,it indirectly reflects the life of the people and exposes the social reality.At present,there are many studies on documentaries,but few on the characterization of the group of "online celebrities".Exploring the work and life of "Cyber Red",reflecting the contemporary social style and characteristics of the times,and analyzing the shaping strategies of specific characters in the character documentary,this time,taking "Cyber Red" as the theoretical research object and "Sasu’s Daily" as the text,we create more historical characters with permanent significance.This paper is broken down into five sections.The introduction is the initial part,elucidating the research background,importance,and techniques of the thesis and works’ selection of topics.In character documentary,an overview of the concept and overview of character documentary and online celebrity image is provided in the second part,followed by a presentation of the "online celebrity" image in the third.The fourth part is the use of audiovisual language to shape the image of "online celebrity",and the fifth part is to reflect and review the overall creation stage of the graduation work "Uncle Sasha’s Daily",trying to excavate the shortcomings to be improved in the graduation work.In conclusion,a synopsis and contemplation of the thesis and works is presented,with the aim of furnishing some form of reference for future creators of character documentaries..