A Study On The Interactive Ceremony Of Film And Television Online Interest Group

As user nodes,people freely connect with others in the network,presenting a state of "media survival",and the characteristics of social demassification are gradually becoming prominent.In the Network Scene,film and television online interest groups connect with others through the Internet and make friends by the same interest.With the full love for film and television works,their participation status had shifted from the one-way viewers of film and television to the producers who generate works for love.These groups’ second creation behaviors towards the original film and television works have gradually transformed into an invisible cultural resource,supplementing the connotation of the original works.Moreover,online interest groups in the film and television industry exchange information in their own online communities,with generating new life encounters.Finally,the new social community emerges.Based on the Interaction Ritual Chains theory,combined with questionnaires,online ethnography and in-depth interviews,this study investigates and understands the interactive ritual behavior of the Douban "the Legend of Zhenhuan" group,which is a representative casework of the groups,and analyzes the emotional energy,collective memory and identity of the members of the group,In order to explore the emotional value behind the online interest groups in film and television,and to think about how to maintain the normal operation of the community and the cultural dissemination direction of the film and television industry.Research has found that the Douban " the Legend of Zhenhuan " group has a complete interactive ceremony,and they have completed virtual co-presence by establishing online community relationships,forming a unique cultural symbol system.The team members,with their interest and love for the TV drama " the Legend of Zhenhuan ",use the TV drama as a media text to connect,generate corresponding interactive behaviors and results,and generate emotional energy within the community.Finally,the interactive ritual model is constructed within the community.Secondly,during the interview process,the members of this community are different from other online interest groups,possessing four characteristics:homogenization and personalized symbiosis,projection of idealized self-expectations,interactive application of cultural scripts,and coexistence of participation and loneliness.The interaction behavior and ceremony within the group also affect the members’ offline discourse practice and media practice preferences.The Douban "the Legend of Zhen Huan" group has awakened a wave of retro memories and enriched the cultural dissemination of this classic film and television work.This study helps to describe and classify interest groups who love the film and television,making the classification of "interest" in online interest clear.It is beneficial for us to analyze the cultural development of film and television interest in the era of online communication,and to think about how to promote the development of the film and television industry.