Research On The Application Of AR Dynamic Poster Design Based On Visual Emotion

As new media technology has progressed,art and design have developed unique expressive characteristics.A change in visual aesthetics has been prompted by the development of technology,a rise in people’s subjective awareness and a desire for emotional experience have become progressively prominent,and the public is gradually becoming less satisfied with the traditional passive and closed forms of information delivery.In the era of technology integration and digitalization,the expression and communication media of design have played a greater role in influencing human emotions.The contemporary designer needs to understand the characteristics of the times and enhance the perceptual effect between the public and the individual during the process of visual communication.In the transmission of information between people and information,visuals are able to influence emotions in a most intuitive and pure manner.Accordingly,the purpose of this research is to investigate the visual translation of emotions in response to visual stimulation in the five human senses.Using virtual reality and augmented reality,we are attempting to broaden the perception of humans.As a visual carrier,the dynamic poster serves to enhance the visual journey in the senses,to increase the sense of involvement in the user experience,and to subtly remove the limitations and shackles of a visual environment.In this study,we examine the formal language of visual emotion in AR dynamic poster design and explore the relationship between vision and emotion.Our goal is to solve the obstacles in design thinking of emotional visual semantics by integrating design thinking,psychology,digital media art,human-computer interaction,and other multidisciplinary fields to understanding the laws of visual perception and the influence of emotion.As a form of augmented reality technology,we use the dynamic process of digital generation to interpret the eight basic emotions in terms of shape,color,and rhyme.This AR dynamic poster allows the viewer to identify with the deep logic and meaning of emotions and to use visuals to create a concrete scene of emotional cognition to form an emotional connection with the audience.