Research On The Application Of IP Image In Children’s Education Brand Visual Design

Who are children? Montessori said that children are the father of adults,meaning that children have infinite possibilities for development and can become the creators of a new generation,so the issue of children’s education is a top priority.visual design about children has become increasingly popular in recent years,but the problems it brings are also worth thinking about.IP image is short for Intellectual Property.The purpose of branding is achieved by designing the shape,creating the background story,and corporate marketing.From the perspective of visual design,IP image is a systematic brand image created by choosing the right image according to the visual needs of users.But on the other hand,it is also necessary to consider the psychological needs of users,for example,from the perspective of children’s analysis,it is necessary to link emotions to create characters loved by children,adopt different design techniques according to the different needs,and create different IP images according to the different emotions.This thesis illustrates the basic issues and theoretical basis of how to carry out visual design under children’s visual characteristics,explains the definition of IP image,advantages,design features under children’s visual characteristics,and cites successful cases at home and abroad for analysis,studies the rules of visual design application of IP image under children’s visual characteristics,and theoretically summarizes,condenses the framework structure and puts forward innovation points.Linking the IP image with children,the research creates a suitable IP image for children,so that the visual design of IP image can have a positive effect on children’s education brand.This thesis argues the relationship between IP image and children,brand,shape,color,etc.,and the method of design under children’s visual characteristics through the combination of theoretical subdivision,nano-analysis of cases,and practical research and other virtual and real methods.Combined with the actual project of children’s school brand visual design,the practical project is perfected with the conclusions obtained from the research,so that it has certain aesthetic value and use value,and accumulates experience for further research on the application of IP image in branding afterwards.