| With the progress of society,parents are paying more and more attention to the education of their children,and more and more families pay more attention to the cultivation of children’s entertainment interest,and entertaining and learning have become one of the important ways for children to learn..The advent of the entertainment economy era has promoted the vigorous development of the entertainment industry.Children have become one of the most important consumers of the current entertainment industry,and over-entertainment projects have been unable to satisfy parents’ realization of their children’s educational concepts and children’s commitment to the project process.Experience and spiritual needs.Therefore,children’s entertainment and education brands need to be recognized and developed at a deeper level in order to strengthen brand building.This topic first defines and analyzes related concepts and brands of children’s entertainment and education at home and abroad,summarizes the development status and trends of children’s entertainment and education brands,analyzes in detail the value and positioning of children’s entertainment and education brands,and finally summarizes the brand image of children Design principles and methods,and on this basis,in-depth research on the connection points between the relevant elements of visual communication and children’s brands,and is committed to rooting the brand image in the brand culture,so that the brand can be better transmitted,and the brand’s lasting vitality can be maintained.Test the theoretical analysis of children’s brand image design through the brand image design practice of "Tao Jack",and strive to maximize the entertainment,artistic,commercial,and educational value of children’s entertainment and education brands to meet the eager needs of the market and audiences,Increase the market competitiveness of children’s brands,and add a force to the development of children’s entertainment and education brands. |
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