Research On Lacquer APP Design Based On Flow Theory

With the rapid development of industrial civilization in the current era,traditional handicraft culture is facing great challenges in the current economic development.Traditional handicraft is one of the historical and cultural treasures of the Chinese nation.Lacquer art culture is a representative traditional handicraft of the country.Its difficult inheritance status urgently needs to be changed.The Internet platform has a wide audience,so it is an opportunity to take advantage of its audience advantages to expand the influence of traditional handicraft culture,innovate traditional communication forms,investigate and analyze the existing relevant cultural apps and user needs through flow theory and experience design research methods,propose the design strategy of combining traditional handicraft and APP,and carry out design application practice.To provide an online experience platform for more users who like traditional handicrafts,so as to realize better dissemination and inheritance of lacquer art culture.Firstly,this paper expounds the concept of flow theory and lacquer art culture,analyzes competitive products of relevant traditional culture APP,and summarizes its advantages and disadvantages.Then,questionnaire and user interview were used to conduct user research,analyze and summarize user needs,dig out users’ pain points,and provide design direction for lacquer art APP creation.Secondly,it expounds the feasibility of combining flow theory with lacquer art culture APP.According to the analysis and induction results,the RAT model of flow theory was implanted,and the experience design model of Qiyi APP based on flow theory was established.Five design strategies for Qiyi APP creation and design were formulated according to the preliminary investigation and analysis and characteristics of flow theory.Finally,the design practice of Qiqu APP was carried out according to the flow experience design strategy,and the model experience design was carried out through Figma software,and the user flow measurement was carried out.The theoretical results proposed were verified by practice,and the shortcomings in the design were summarized and reflected.The study and design of lacquer art culture APP from the perspective of flow experience will help users get the best operating experience when using the APP,increase users’ loyalty to the APP,add a new way for the spread and inheritance of lacquer art culture,and enable flow theory to have a wider exploration in the design and application,providing a way of thinking for future scholars to study and explore.And give certain reference value.