Research On Visual Image Design Of Beautiful Rural Tourism Accommodation Brands

Beautiful Chinese concept of the party’s 18 report for the first time a special chapter discusses the construction of beautiful countryside is an important part to build a beautiful China. In China, rural tourism has become an important branch of tourism. So, take advantage of the beautiful countryside tourism will become China’s tourism industry has an urgent need for further research part. Because China’s rural tourism started late, until the last two decades, along with the social and economic development, rural tourism was developed rapidly, so that the development of tourism image of the brand is relatively overstretched. Many rural tourism brand image still in its infancy, to stay and build the brand development and even fewer, so the beautiful countryside to stay current basic brand image in the blank. This paper discusses the visual communication perspective to stay beautiful countryside of visual brand image design and promotion, in order to complete the beautiful countryside stay brand visual identity system, promote the spread of beautiful rural tourism brand promotion, enhance the tourism image. In this article, we lists some typical rural tourism outstanding cases and to carry out more in-depth study in order to explore the beautiful countryside to stay visual brand image design and construction principles.By the early data collection and field research, finally Huaxi District of Guiyang City, Guizhou Province Qingyan Town, Imura as a design study based on practice.Longjing village for the existing problems, the demand from tourists and intuitive visual experience feelings of study, accommodation brand positioning, visual identity design element mining and extraction, the visual image of the design of the system point of view to study. This paper selects Longjing Village stay brand dimension, to see the great small, beautiful rural tourism come only through brand building and planning to achieve the purpose of improving and enhancing the image of tourism promotion and dissemination, as well as the planning and construction of beautiful countryside stay brand to its conclusions systematic and comprehensive visual image design and planning. At the same time, contribute to the beautiful countryside Theory brand as well as the beautiful countryside tourism branding stay intact, distinctive visual design of the reference system can learn.