Research On The Spatiotemporal Behavioral Characteristics Of Tourists In Cultural Heritage Sites Based On Tourism Digital Footprint

In tourism research,tourists are the root cause of various tourism phenomena,and the inherent complexity of tourists makes the study of tourist behavior full of polymorphism and instability.Conducting in-depth research on tourists is not only the foundation for promoting the development of the tourism industry,but also an important link in promoting the systematic development of tourism science.From the interdisciplinary perspective of tourism,geography and sociology,this paper analyzes the characteristics and influencing factors of tourists’ space-time behavior in Qingcheng Mountain Dujiangyan Irrigation Project,a world cultural heritage site,under the guidance of Time geography theory,social Network theory,"core periphery" theory and other relevant theories.This paper takes Qingcheng Mountain Dujiangyan Irrigation Project World Cultural Heritage Site as a case study,and uses Arcgis,Ucinet and other software to analyze the temporal and spatial behavior characteristics of tourists from2018 to 2021.Combining the theory of Time geography and push pull theory,this paper analyzes tourists’ preferences,tourists’ emotions,tourists’ population and behavior characteristics.On the basis of field investigation and questionnaire survey on Qingcheng Mountain Dujiangyan Irrigation Project,it further supplements and improves the conclusions obtained in the previous article,increases the authenticity and integrity of data,and discusses the characteristics and influencing factors of tourists’ spatio-temporal behavior in cultural heritage sites,Enrich the theoretical system of tourists’ spatiotemporal behavior research,provide theoretical references for destination tourism planning,product development,etc.,and provide reference for the tourism development of world heritage sites.The conclusions of this paper are as follows: 1.The seasonal intensity index of Qingcheng Mountain Dujiangyan Irrigation Project scenic spot R=8.2468,there is an obvious phenomenon of low peak season in the scenic spot,and summer is the peak tourist season in the four seasons.The number of tourists per year gradually increases from March,reaching its peak from July to August,and the passenger flow is relatively low from November to February of the following year.There will be peak passenger flow in scenic spots during the Spring Festival,May Day Labour Day,National Day and other holidays.Tourists stay for a relatively short period of time,mainly within two days.2.Qingcheng Mountain Dujiangyan Irrigation Project Scenic Spot is characterized by tourists gathering in a state of "one focus and two points".The "one center" is the core area for tourists to gather in Dujiangyan Irrigation Project Scenic Area,while the "two points" are the front mountain and the back mountain of Qingcheng Mountain.The scenic spots of Dujiangyan Irrigation Project Qingcheng Mountain are not closely connected.The scenic spots of Yuzui,Feisha Weir,Fulong Temple,and Baopingkou belonging to Dujiangyan Irrigation Project are the core scenic spots visited by tourists of Qingcheng Mountain Dujiangyan Irrigation Project scenic spot,while the scenic spots of Tai’an Ancient Town,Yau Yat Tsuen,Wulong Valley and other scenic spots belonging to the front and back mountains of Qingcheng Mountain rely on Cuiying Lake to connect with other nodes,presenting a "isolated island" state.3.Tourists have a strong perception of Dujiangyan Irrigation Project Water Conservancy Project,Panda Valley,the front and back mountains of Qingcheng Mountain and other scenic spots.From 2018 to 2021,tourists’ positive emotions towards Qingcheng Mountain Dujiangyan Irrigation Project Scenic Area reached 38.79%,while neutral emotions accounted for 54.28%,and negative emotions accounted for only 6.93%.4.This article identifies two common driving factors: "leisure and health" and "seeking knowledge and socializing",as well as two common pulling factors: "tourism elements and cultural tourism resources" and "natural ecological environment".The spatiotemporal behavior of tourists is influenced by factors such as tourism preferences,tourism emotions,tourism brand image,and physical and mental cultivation.5.Through the analysis of the characteristics of tourists’ space-time behavior and influencing factors in Qingcheng Mountain Dujiangyan Irrigation Project scenic spot,this paper proposes five targeted development paths for cultural heritage sites.