Research On The Development Of Cultural Tourism Products Of Wooden Slips In Hexi Corridor

The Hexi Corridor has a long history and profound cultural accumulation.The rich historical and cultural resources have laid a good foundation for tourism and promoted the development of tourism in the Hexi Corridor.Among them,tens of thousands of bamboo slips were unearthed in Zhangsai(鄣塞),Yizhi(驿置),checkpoint and tombs in the Hexi Corridor during the Han and Jin Dynasties.They not only have extremely high historical literature value,but also have important cultural connotations.The source of tourism products is an important direction for the future tourism industry in the Hexi Corridor.This paper takes the development of wooden slips cultural tourism products in Hexi Corridor as the main purpose.Firstly,it uses RMP theory to analyze its resources,market and products.The results show that the cultural tourism resources of wooden slips in Hexi Corridor have various types,obvious characteristics,rich connotation and high potential tourism value.At the same time,by analyzing the development of the tourism market in the Hexi Corridor and the questionnaire data,it is believed that it has a great advantage in the cultural tourism industry.Using SPSS average measurement tool to analyze the preference of tourism products in Hexi Corridor,it is found that tourists have obvious preference for cultural relics and historic sites with a long history when choosing tourism products in Hexi Corridor.Secondly,based on the analysis of RMP of wooden slips cultural tourism products in Hexi Corridor,it is pointed out that the development of wooden slips cultural tourism products in Hexi Corridor should follow the concept of ensuring that wooden slips and their land sites are not damaged,thoroughly implementing the concept of integrated development of culture and tourism,developing wooden slips cultural tourism products with regional characteristics of Hexi Corridor,attaching great importance to market orientation and adhering to the concept of sustainable development.In terms of development path,we should fully explore the cultural connotation of wooden slips and develop tourism routes;combined with the Great Wall cultural tourism,the development of wooden slips out of the land site tourism project;increase the design of wooden slips cultural and creative products and enhance the brand effect of wooden slips culture.At the same time,the system of cultural tourism products in Hexi Corridor mainly includes core tourism product development,key tourism product development and auxiliary product development.In addition,this paper makes an in-depth discussion on the development strategy of wooden slips cultural tourism products in Hexi Corridor.It is pointed out that the development strategy of wooden slips cultural tourism products in Hexi Corridor mainly includes the development of wooden slips land sites and relics tourism products,the development of’mileage slips’and ancient Silk Road tourism routes,the construction of’Hexi Hansai’(河西汉塞)Great Wall Cultural Park and the development and design of wooden slips painting,art,research,digital and cultural and creative products.Finally,the article also puts forward corresponding safeguard measures for the development strategy,which provides ideas and reference for the future development of cultural tourism products and related tourism projects in Hexi Corridor.