Research On The Application Expression Of Installation Art In Commercial Space

With the acceleration of the economization process,the homogeneous competition has become the shackle of the development of commercial space.In addition,the rise of online shopping mode also makes the homogenization competition of physical business space worse.Installation art,as a widely respected art form in contemporary art,has a unique style in terms of visual expression,spiritual transmission and aesthetic experience.The intervention of installation art not only realizes the individuation of commercial space and promotes commercial consumption,but also increases the opportunity of art and public contact,and builds a mutually beneficial bridge between installation art and commercial space.On the one hand,installation art provides new development ideas for commercial space;On the other hand,commercial space provides a new stage for installation art.This paper mainly analyzes and studies the application and expression of installation art in commercial space,and makes a systematic and in-depth analysis from this point of view.Firstly,it reviews the historical origin of commercial space and installation art,then discusses the motivation of installation art into commercial space,and analyzes the application of installation art in different commercial Spaces.Through the comparative analysis of a large number of cases,the paper integrates the form expression,material use,color use and light presentation form of installation art in commercial space,and explores the specific expression techniques of installation art applied in commercial space.Finally,it summarizes the application value of installation art for the development of commercial space.By studying the application of installation art and commercial space,this paper provides some reference and guidance for the reasonable application of installation art in other urban Spaces.