Study On The Strategy Of Installation Art Exhibition Space In Shopping Malls

During college,I majored in public art,In the process of professional learning,from professional practice to theoretical research,we can not do without the necessary premise of "publicity" of art.I also deeply realized that public art is not only the art of the masses,but also the art of combining with the life and culture of the masses.Despite the rapid development of today's society,but the traditional art gallery and other art exhibition with the public has always maintained a invisible distance,The limitation of installation art works is difficult to integrate into the public life,which should be paid attention to.Because the real art is not for a particular group,it must be for everyone,so that as many people are affected by art,resulting in the depths of the soul resonance to maximize the value of works of Art.Therefore,the urgent need for contemporary art is to expand the new channels to expand the influence of art.I will focus on how to achieve the true meaning of the art of life.In view of the present social development and the tendency,I think that the transfer of the art from the traditional exhibition place to the luxury shopping mall is the inevitable trend of the social development.First,the number of people in shopping malls is much than the traditional art museum.With the continuous improvement of urban living standards,more and more people began to shopping in large shopping malls.Second,everyone can not live better without shopping.Shopping mall is the center of the contemporary urban life and a large number of people gathered in the shopping mall.Third,The combination of "business" and "art" makes the market more dynamic.Therefore,if the installation art place into these large shopping malls,interactivity will shorten the distance between art and the public.