Research On The Application Of Tianshui Fuxi Culture In Tourism Cultural And Creative Design

With China’s economic and social progress,the spiritual needs and expectations of the people have improved significantly.As an important part of the tertiary industry,the rapid development of tourism has not only led to the flourishing of local related industries and services,but also promoted the development of urban infrastructure,the growth of residents’ income and the increase of employment rate,etc.In recent years,scholars at home and abroad have made many in-depth and detailed theoretical analyses and practical explorations on the development and design of tourism cultural and creative products,and a more mature and perfect system has been formed.However,due to the influence of traditional concepts,most of the tourism commodities launched by tourist attractions still have problems such as insufficient regional characteristics,high degree of homogenisation,low practicality and weak innovation ability,which cannot meet the ever-increasing material needs and aesthetic interests of tourists.How to integrate local cultural elements with deep historical heritage and rich humanistic connotations into modern tourism products has become a real problem that needs to be solved in the tourism market.In this paper,the current situation and the main problems of the Tianshui regional tourism cultural and creative design market are analysed on the basis of field research,with the focus on the Fuxi culture and tourism cultural and creative design.The paper also offers a solution to these problems,namely to use Fuxi cultural resources as material,to extract representative elements and to recreate them,and to use questionnaires to understand the public’s preferences for tourism cultural and creative products,so that they can be adapted to contemporary aesthetic needs,and also to better inherit and develop Fuxi culture.The design of the "Fuxi" IP image,the extension of the emoji pack,and the series of illustrations of Fuxi’s achievements will be used in the final design of the creative tourism products,with the hope of promoting the preservation and dissemination of Fuxi culture in Tianshui and the rapid and healthy development of tourism in the region.