Research On The Visual Design Application Of The "Haoshiduo Mushroom Bun" Brand Based On Rural Industrial Revitalization

In 2023,the No.1 Document of the Central Committee was issued to cultivate new industries and new formats in rural areas,implement the rural revitalization plan of cultural industry empowerment,dig deep into rural cultural resources,and create a brand of agricultural products with regional characteristics.Nowadays,brands of rural agricultural products emerge one after another,and brand image design has become a key factor to promote the development of agricultural products industry.Excellent brand design can not only enhance the competitiveness of products,increase the added value of goods,but also help spread rural regional culture.Through in-depth excavation of rural regional characteristic resources,around the demand level and innovative development trend of the current consumer market,combined with the excellent rural regional culture,we will create agricultural products brands with strong regional color,so as to improve the visibility and recognition of agricultural products,promote the development of rural economy and help revitalize rural industries.Through the theoretical analysis of rural industry revitalization and the status quo of agricultural product brand design,this paper summarizes the development trend of brand design of regional characteristic agricultural products by studying the brand design scheme of excellent agricultural products.Through reference and field research,combined with PEST analysis and SWOT analysis,it provides certain theoretical guidance for the research problem exhibition.Secondly,on this basis,the theory and practice are combined,taking Yinli Village’s "Good Food and Many Mushroom Bags" as an example,the development status of the agricultural products industry in Yinli Village and the market demand of "Good Food and Many Mushroom Bags" are analyzed,and through data collection,research and investigation and case analysis,the brand visual design strategy suitable for "Good Food and Many Mushroom Bags" in Yinli Village is explored to increase brand recognition and popularity.By deeply excavating the regional cultural resources of Yinli Village,building the brand visual design strategy of "Good Food and Many Mushroom Bags",applying the relevant theories of building agricultural product brands to the brand image design of "Good Food and Many Mushroom Bags",creating a brand design scheme of "Good Food and Many Mushroom Bags",realizing the brand design empowerment of "Good Food and Many Mushroom Bags",enriching the dissemination methods of cultural resources in Yinli Village to a certain extent,and promoting the revitalization of rural industries in Yinli Village.