A Study On The Path Of Incorporating Music And Art Activities In The Construction Of Corporate Culture

In the current era of global integration,coupled with the rapid development of information technology,various aspects of the world,including politics,economy,and culture,have been greatly influenced.Specifically,countries,enterprises,and individuals have all been significantly impacted by the era.After a period of high-speed growth,the limitations of China’s predominantly extensive economic development model have become increasingly evident.Today,with the promotion of high-quality development,it is necessary to enhance the comprehensive capabilities of enterprises from all aspects and improve terminal product quality.Hence,the role of corporate culture is becoming increasingly prominent.Each enterprise has its unique corporate culture.The enterprise can only develop and establish a practical and deeply rooted corporate culture by blending its unique features with the actual conditions of production-oriented enterprises.This will further enhance the company’s market competitiveness and promote business development.With the continuous improvement of people’s living standards,their pursuit of spiritual life is also constantly increasing.The term "aesthetic education" has gradually emerged in people’s vision.An increasing number of individuals require music to enhance the quality of their lives..In response to this spiritual need,returning to the enterprise,taking cultural creativity as the guide and music and art activities as the carrier,can continuously and effectively enhance the vitality of the enterprise and the spiritual outlook of its employees.This has become an urgent issue for current enterprise culture construction,opening up a broad field.This article will explore the current development trend and practical role of music and art activities from the perspective of their origin and characteristics.In-depth analysis will be conducted using the actual cases of "Changxing Company" and "Jiangxi Port Group" to explore the integration path.The current difficulties facing the integration of music and art activities into corporate culture will be identified,and the necessity of music and art activities in corporate culture construction will be explored from three perspectives: national,organizational,and individual.The article aims to summarize a path for the integration of music and art activities into corporate culture construction,which can serve as a reference for scholars and enterprises.