Research On Aesthetic Choice Of Art Consumption Subjects In Harbin

In recent years,with the increasingly developed economy of our country,people’s consumption of art is increasing.Consumption levels are gradually transitioning from subsistence to daily necessities to higher levels of consumption,as well as from consumption in material life to consumption in the spiritual level.In the fierce competition of daily life,people are generally under great mental pressure.Due to the lack of emotion,the formal characteristics of art gradually emerge,gradually becoming a haven for people’s souls.Art consumption is different from general material consumption.Art consumption has a constant artistic ability and appreciation for art,enabling the consumer to appreciate art content while improving their appreciation of art.Moreover,the consumer must spend a certain amount of time completing and experiencing the entire process of art consumption.Therefore,the evaluation of artistic consumption is not limited to the expenditure in the field of artistic consumption,but rather to the artistic knowledge accumulated by the consumer while appreciating and enjoying artistic content.This article focuses on the subject of consumption in Harbin,focusing on the study of art management theory,supplemented by data analysis and questionnaire survey methods,and using interdisciplinary methods as the basic method to conduct research in related disciplines such as consumer psychology,aesthetics,and social psychology.Analyze the importance of aesthetics in consumer behavior,analyze the behavioral characteristics and consumption habits of art consumption subjects in Harbin using the theory of consumer psychology,and analyze the results of the questionnaire using the theory of consumer psychology to study the consumption tendencies and consumption patterns of art consumption subjects,and provide guidance paths and methods for art consumption subjects to enhance their aesthetic experience from the perspective of managers.