Research On The Design Of Public Welfare Dynamic Posters Based On The Emotional Needs Of The Elderly

Filial piety is a traditional virtue of the Chinese nation and an indispensable spiritual asset for Chinese people.In today’s rapidly developing economy and increasingly enriched material life,spiritual support for the elderly has become the focus of filial piety culture.Paying attention to the emotional needs of the elderly is an indispensable way for the people to fulfill their social responsibilities,establish friendly social relationships,and maintain a harmonious social environment.As a product of the new era,public welfare dynamic posters have gradually demonstrated advantages such as strong timeliness and diverse forms of expression and dissemination,and have become a "purifying agent" of society with their unique value attributes.Playing its positive value guidance role,promoting the emotional needs of the elderly to society,and focusing more on the spiritual life of the elderly is an important mission of paying attention to the theme of public welfare dynamic posters for the elderly.By studying the design transformation of emotional needs of the elderly in public welfare dynamic posters,building a bridge for emotional communication between the elderly and their children,and exploring the design ideas and methods for expressing emotional needs of the elderly in public welfare posters.Firstly,based on literature research and case analysis,the advantages and characteristics of public welfare dynamic posters are elaborated,and the practical significance of public welfare dynamic posters as a carrier for expressing the emotional needs of the elderly is summarized.Secondly,under the guidance of theories related to emotions and needs,conduct design research on the elderly,summarize the characteristics of their emotional needs,and provide reference basis for subsequent design.Based on the above research,analyze the movement and changes between the design elements of public welfare dynamic posters,and propose design principles and strategies for public welfare dynamic posters based on the emotional needs of the elderly.This process is an important way to transform abstract emotional needs of the elderly into design language and convey it to the target audience.Establishing emotional connections between the elderly and the audience can efficiently convey the multidimensional context in the poster of this topic,promote emotional resonance among the audience,and expand the breadth and depth of the dissemination of public welfare spirit.Finally,under the guidance of design principles and strategies,combining theory with practice,the design practice is carried out through two series of public welfare dynamic posters,"Enjoying Tianlun" and "Seeking Self",aiming to make the audience deeply understand the emotional needs of the elderly from the visual and emotional levels,so as to further explore the Mode of action of emotional concepts in public welfare dynamic posters,Create visual images that have strong visual persuasiveness and can evoke emotional reflection from the audience,promoting the multi-dimensional development of social welfare undertakings that focus on the elderly.