Dabie Mountain Red Culture From The Perspective Of Emotional Design APP Application Research

This project relies on the development of red culture and the theory of emotional design to focus on the increasing emotional needs of young people in red culture communication,and selects the Dabie Mountain red culture as the research object to explore the influencing factors and design strategies for the formation of red emotion,while guiding young people to establish the correct cultural values,inherit the red gene and continue the red bloodline.This project firstly analyses the content and emotional design elements of Dabie Mountain red culture,and finds that the red resources of Dabie Mountain are relatively scattered,the red emotional experience is insufficient and the brand influence is not enough,which leads to the necessity of emotional design intervention in Dabie Mountain red culture APP.Secondly,based on the three levels of emotionality theory,the research was carried out to clarify the design needs of the product through questionnaires,user interviews,user profiles and experience maps,and three design opportunities were identified through case studies,namely: enhancing the diversity of display forms,focusing on the uniqueness of red culture,and stimulating the sense of red cultural identity.Subsequently,the visual and auditory design strategies at the instinctive level,the functional design strategies at the behavioural level and the red emotional design strategies at the reflective level are summarized,and the design model of the red culture app is then condensed.Finally,the emotional design model is applied to the design practice of "Bie Ying Hong" APP,and the product framework and visual interface design are elaborated in an attempt to better disseminate and promote the red culture of Dabie Mountain.