| The "main theme" work is the display of the spirit of the times,the representation of mainstream values,and an effective way to practice the people-centered creative orientation,and to a certain extent,it undertakes the propaganda function of the ideology of the party,the state and the government.As an important communication carrier,TV dramas naturally have a non-negligible role in promoting the main theme,spreading mainstream culture,and enhancing China’s cultural soft power.However,for a long time,the overall quality of the main theme TV series is not satisfactory,and the audience often avoids it,and the problem of "applauding or not applauding" is prominent.In 2012,socialism with Chinese characteristics entered a new era,and in the past decade,the Chinese television industry has actively explored the development direction of the main theme TV series,gradually established a new camp of main theme TV series that not only promotes mainstream values,but also conforms to the mainstream market,and realizes the "two-way rush" with multi-circle audiences.In particular,the phenomenal drama A Lifelong Journey,which successfully "broke the circle" in 2022,allows us to see the transformation of the creation of the "main theme" from "only the top and only propaganda" to the "upward and good" tone led by mainstream cultural values,from obeying the rigid indicators and rigid requirements of the central task of a certain stage to guarding the softest and most true,good,and beautiful parts of human nature,and cultural communication,as a soft power that does not appear in ideology,has more penetrating influence.Therefore,it is of great practical significance to construct the cultural communication influence of the main theme TV drama and explore its practical path of disseminating mainstream culture,telling Chinese stories well,and enhancing the soft power of national culture.The introduction part of the thesis mainly discusses the reasons and significance of the topic selection,the relevant research status,research methods and the innovation points of the paper.The first chapter analyzes the evolution of the connotation of "main theme"and clarifies the definition of the main theme TV series,combs out the stage characteristics of the main theme TV series creation,and then summarizes the evaluation standards of the main theme TV series in different periods.The second chapter is based on the grasp of the evaluation standards of previous main theme TV series in different periods,pointing out that "only the top and only publicity" is the problem in the evaluation standards of the previous main theme TV series,which is mainly reflected in the three aspects of modeling the creation method,character shaping,and focusing on "grand narrative",and from the three points of policy orientation,audience expectation and creative concept,it expounds the cultural power of "upward goodness" behind the popularity of "out of the circle" of A Lifelong Journey,which brings the evaluation standard of the main theme TV series from"only the top and only publicity" to Upward for good",so the focus of the expansion of contemporary theme TV series should be on the issue of winning the influence of cultural communication.The third chapter mainly explores and constructs the evaluation system of cultural communication influence of contemporary main theme TV dramas,and on the basis of clarifying the concept of cultural communication influence,the relationship between cultural communication influence and main theme TV series,based on the "5W"communication model proposed by Lasswell and the understanding of cultural function,cultural identity and cultural IP construction,the evaluation system of cultural communication influence of contemporary main theme TV dramas is constructed around the three dimensions of content satisfaction,audience loyalty and brand awareness.Chapter 4 introduces a new system in combination with the adaptation and broadcast of A Lifelong Journey,which explains and introduces the new system in detail from the aspects of highlighting the mainstream cultural connotation of the communication content,achieving mainstream cultural identity by the communication audience,and jointly creating mainstream cultural IP between the communicator and the communication channel,and exploring its rationality and feasibility.Based on the above analysis,this paper aims to provide a new perspective on the creation and development of the main theme TV drama and the construction of national cultural soft power through the construction of the cultural communication influence of contemporary main theme TV dramas. |
