Cross-border Integration In Museum Field:Research On The Application Strategy Of "Museum+" In Guangxi Region

In the rapidly developing age of technology,museums are no longer merely places for preserving,collecting and researching artifacts in the traditional sense.Instead,through cross-boundary integration,they have become important spaces for showcasing China’s excellent traditional culture and for people to consume and experience spiritual and cultural aspects of society.The rapid development of the times has created endless potential for "museum+",as museums continuously innovate exhibition methods,educational methods,and cultural designs,while their cross-border cooperation mechanisms invigorate them with vitality.The "+" signifies connection,openness,and integration,allowing a museum’s cultural connotation and research results to be more widely shared by society.While Guangxi museums have taken initial steps towards cross-boundary integration,there is still room for improvement.This paper attempts to explore and review the application of "museum+" in Guangxi in seven areas,in hopes of providing a new model for the development of museum affairs.The paper has seven parts.Part one is the introduction,mainly discussing the research background,summarizing domestic and foreign research on museum cross-boundary activities,introducing the research content,methods,and innovations.Part two outlines related museum research,primarily expounding the concepts of cross-border,cross-boundary integration,and "museum+" while sorting out the driving forces and cooperation subjects involved in museum cross-boundary integration.The third part is to summarize the current situation of "Museum +" in Guangxi under the background of cross-border integration,and explore the application value and effectiveness of "museum +".In order to make the research more in-depth and specific,the fourth part selects comprehensive museums,ethnic museums,university museums and non-state-owned museums for analysis,and compares the cross-border integration of "museum +" of these four types of museums.Among these four types of museums,Guangxi Provincial Museum,Guangxi National Museum,Guangxi Normal University Biodiversity Museum,and Guangxi Zhuangjin Museum are selected as representative cases,with their cross-boundary integration practices analyzed in detail and providing corresponding experiential references.Part five uses the ASEB grid analysis method to analyze the Activity,Setting,Experience and Benefit of "museum+" application in Guangxi museums based on their actual situation,exploring the main problems encountered during the implementation of "museum+" in the region.On the basis of this research,the sixth part puts forward the optimization strategy to solve these problems,which is mainly for the cross-border mechanism,cross-border integration consciousness,technology integration,market integration,museum IP brand,talent training,media integration,construction of capital chain and integration with the public.Part seven concludes the entire paper.