The Marketing Analysis Of The Symphonic Poem Of Ode To A Hero From The Perspective Of Multimedia

As the carrier of artist’s spiritual and emotional expression and ideological and cultural interpretation,works of art play an indispensable role in the inheritance and development of culture.Throughout the domestic art market,in literature,painting,music,dance,sculpture,drama,architecture,film and other eight categories of art,the theme of red culture as a bamboo shoot in the art market,around the red culture as a creative center,through their own artistic characteristics,Use different artistic expressions to carry forward and inherit the red culture with Chinese characteristics.This paper will take the symphonic poem "Ode to Heroes" as the main research object,through its work connotation,creation process,marketing methods and other aspects of the work analysis and research,through the symphonic poem "Ode to Heroes" as the research object to explore how to better interpret their own value in the marketing process,and from the perspective of art management to analyze the future marketing prospects of the symphonic poem "Ode to Heroes" to provide suggestions for the market development.First of all,through participating in the field work of the symphonic poem "Ode to Heroes" and interviewing the creative team,the author goes deep into the work itself,analyzes and studies the creative opportunities and artistic characteristics of the symphonic poem "Ode to Heroes ",and provides an intuitive and powerful case reference for the writing of this paper with the most detailed case analysis.Secondly,the author summarizes the marketing strategy and marketing strategy of the symphonic poem "Ode to Heroes" in the investigation and research of the symphonic poem "Ode to Heroes ",and makes a field investigation and analysis on the marketing status of the symphonic poem " Ode to Heroes " in the field.Through the analysis of pre-work marketing,looking for deficiencies in the marketing process.Finally,on the basis of summing up the marketing deficiencies,this paper puts forward feasible suggestions for the future marketing and value development of the symphonic poem Ode to the Hero.Based on "Red Culture and Art Works" as the starting point,this paper explores —— refines and extends the marketing prospect of art works with similar themes with examples.In a word,this paper analyzes and probes into the value,marketing and future development of the symphonic poem Ode to Heroes,and expresses the author’s expectation and enthusiasm for the prospect of the new red cultural and artistic works in the contemporary era through the objective background of the multimedia era.Taking the symphonic poem "Ode to Heroes" as an example,this paper puts forward the author’s humble views and strategies in some aspects combined with the considerable effect and existing problems of the current development and marketing situation of the work.