The Research On Operation And Management Regulations Of The TV Series Market In China

It is obviously that "Exclusive play" has become more and more popular in recent years. Besides providing the audience with wonderful visual enjoyment, it creates a intense competition among CCTV and other mounts of local TV stations. This paper has recalled the development process of Chinese TV market , which especially paid attention on the "Exclusive play" phenomenon and the reasons why it comes out. By deeply analyzing the key problems and the series consequences in this process, the paper has reconsidered the key problems, such as poor guild and surveillance in investment and producing process, the incomplete appraisal system of TV series quality and the Inadequate development of Derivatives market in the development process of the TV series market ,which the 'EXCLUSIVE PLAY' is attached . we can basically realize the main contradictions in the operation and management system of Chinese TV series market. Then the author rises some solutions corresponding to that .That's to say, the government should strengthen the function of macro-control and improve the laws and regulations related. Only by building a scientific and rational operation and management system of Chinese TV series market and following the market discipline could promises the whole Content Industries to a steady and Sustainable Development.