Research On Performance Evaluation Index System Of A Film And Television Enterprises Based On Performance Prism Model

State-owned film and television enterprises shoulder the responsibility of publicity of the Party and the government,providing strong value guidance,cultural cohesion and spiritual impetus for the realization of the two centenary goals and the Chinese dream of the great rejuvenation of the Chinese nation.Starting from 2020,state-owned film and television enterprises have implemented social benefit evaluation and assessment,putting social benefits in the first place and realizing the unity of social and economic benefits.To achieve better and healthier development in the film and television industry,state-owned film and television enterprises should optimize the original performance evaluation system to find the one suitable for their development.At present,the performance appraisal system of state-owned film and television enterprises is mainly a combination of the key indicator method and the balanced scorecard.The appraisal indicators include financial indicators and non-financial indicators.However,the current performance appraisal system is not closely related to the development strategy of the enterprise,only some relevant stakeholders are considered,and there are few social benefit performance indicators.State owned film and television enterprises are changing from high-speed development to high-quality development.They need to optimize the original performance appraisal methods and find a performance appraisal system suitable for their own development.It is of great significance to build a performance appraisal system for state-owned film and television enterprises by studying the performance prism model,film and television enterprise stakeholders,and enterprise development strategy,to improve enterprise performance management.This paper takes A state-owned film and television enterprises as the research object,uses the performance prism model,combines the characteristics of state-owned film and television enterprises that take social benefits as the first place,and uses enterprise strategy,business process,and organizational capacity as the means to establish a three-dimensional performance evaluation system.This paper first expounds the relevant theories and concepts,explains the concepts of performance evaluation and state-owned film and television enterprises,and introduces the three theoretical bases of stakeholders,performance prism model and analytic hierarchy process.Based on this,this paper analyzes the current situation of performance evaluation of A film and television enterprises and points out the problems existing in the implementation of the current performance evaluation,leading to the necessity and feasibility of using the performance prism model.Secondly,design the performance prism model evaluation index system of A film and television enterprise,establish relevant stakeholders according to the strategic requirements of A film and television enterprise,analyze the contributions and needs of relevant stakeholders,select performance evaluation indicators,and determine the weight of indicators using the analytic hierarchy process.Then,with reference to the internal standards in the Enterprise Performance Evaluation Standard 2021 formulated by the State owned Assets Supervision and Administration Commission of the State Council and the operating conditions of A film and television enterprises in recent five years,the evaluation standards for A film and television enterprises are established.The performance evaluation of A film and television enterprises is relatively comprehensive and objective.Finally,from three aspects of organizational guarantee,institutional guarantee and technical guarantee,the paper puts forward the guarantee measures to implement the performance evaluation system based on the performance prism model.The innovation of this paper is to apply the performance prism model to state-owned film and television enterprises,which enriches and expands the application gap of the performance prism model in state-owned film and television enterprises,enriches and expands the performance evaluation system of film and television enterprises,and provides new ideas for the practical application of the management of state-owned film and television enterprises.