| State-owned film and television enterprises not only provide entertainment for the general public, but also bear certain social responsibilities, is closely related with the national interest to study the state-owned film and television is not only the state-owned enterprises listed on the rapid development of film and television business needs, the national media department management needs. Broadcast the State Council in2010,"the State Council on the promotion of prosperity and development of film and television industry guidance." View of accelerating prosperity and development of film and television industry, the10key measures, including support for various film and television companies broaden the financing channels and actively promote the eligible state enterprise restructuring and listing of state-controlled television, and pay close attention to promoting the establishment of sound laws to promote film and television industry regulations and policy system, focus on promoting the film and television industry developed and published to promote the implementation of the law and so on. China has joined WTO, in the context of economic globalization, China’s state-owned film and television within the enterprise, opening up will be the inevitable thing. Therefore, the rise of state-owned film and television, when enterprises are listed first, the use of economic theories, drawing on foreign media economics, the state-owned enterprises listed on the film and television studies, film and television enterprises with the state-owned real situation, the state-owned enterprises listed on the basic rules of film and television listed risks are analyzed with a theoretical value and practical value.At present, China’s state-owned enterprises listed on the status of film and television, regardless of social capital, or foreign capital on the value of state-owned film and television companies are very optimistic about the listing. However, the state-owned enterprises listed on policies and regulations Television highly fragmented, not only in conflict with each other, and frequently before and after the policy change, combined with state-owned television of their own unique political attributes, making the state-owned enterprises listed on film often face higher market risk. This study to the state-owned enterprises listed on Television as the basic starting point, but not limited to this.This paper argues that the state-owned enterprises listed on the current film and television the forefront of major issues:(1) state-owned enterprises listed on the policy of the sort film, especially in the media market in China before and after accession to the WTO policy changes;(2) State-owned enterprises listed on the operating mode of film, risk analysis and management;(3) in the face of state-owned enterprises listed on film and television, film and video department in charge of how the system unit of innovation.Based on existing research, this paper attempts to state-owned enterprises listed on Television risk analysis and management studies to a systematic study on the contribution of state-owned enterprises listed on Television. Based on the analysis of state-owned enterprises listed on film and television policy risks faced by the same time, pay more attention to the evolution of the phenomenon of hidden behind the policy values; in the analysis of market risk described in the same time, the corresponding management of preventive measures; Finally, the media department media units and state-owned television companies listed may be institutional innovation in the potential of what was proposed. |
