Research On The Design Of Visual Image System Of Muyun Tian Xiang Tibetan Incense Brand

Incense culture has a history of thousands of years.In ancient times,people have begun to use incense to enjoy the pleasure it brings and express good wishes.It can be said that incense culture is a kind of spiritual sustenance.In recent years,with the revival of traditional culture,incense culture has once again appeared in people’s vision,but for modern people,incense seems to be familiar but unfamiliar,especially Tibetan incense.In fact,Tibetan incense is beneficial to the human body.It can not only play a role in physical health,but also bring psychological comfort to people.Therefore,it is of great significance to explore the visual image design application of Tibetan incense culture brand for the inheritance and development of incense culture.This paper takes the visual image system design of "Muyuntianxiang" fragrance culture brand as the research object,and expounds the importance of the visual image of Tibetan fragrance culture brand.And analyze the development status of today’s Tibetan incense culture design,find a breakthrough in visual design,and combine the high attention of today’s young people to personalized brands,analyze and discuss the design of the visual image system of Muyuntianxiang brand,and finally,in the fragrance culture The content information of the content information is sorted out,and the principle of combining multi-form and unity,culture and difference,interactivity and individuality is put forward,and the language of modern visual design is used to transform it,emphasizing on the integration with modern The combination of visual design expression forms has further expanded and innovated in the way of expression,so as to explore visual image design works that are not only suitable for modern society,but also can be integrated with traditional culture.This thesis is divided into five chapters.The first chapter is the background of the topic selection and the research status at home and abroad;the second chapter is the development status of the visual image of the Tibetan incense culture brand;the third chapter is the analysis of the brand design strategy of Muyun Tianxiang Tibetan incense culture;The fourth chapter is the application practice of Tibetan incense culture brand visual image system;the fifth chapter is the conclusion.This paper aims to study Tibetan incense culture and put forward corresponding opinions.From the background of topic selection to research methods and ideas,and then to the specific content,methods and value of the research.The purpose of this subject research is to integrate Tibetan incense culture into modern life,use modern design methods and thinking,create Tibetan incense products that meet the aesthetic needs of modern society,and promote the promotion and inheritance of Tibetan incense culture.This paper investigates the development status of the visual image design of the Tibetan incense cultural brand by consulting and analyzing relevant literature and materials about Tibetan incense;and analyzes the cultural elements in the design of Tibetan incense products in the visual image of the brand;The design case study analyzes the importance of cultural elements in the brand visual image in the design of Tibetan fragrance products;through the research on the current status of the Muyuntianxiang brand,it concludes that the use of Muyuntianxiang Tibetan fragrance products in modern social life Current status and existing problems;according to the analysis results,corresponding solutions and innovative designs are put forward.This research has certain theoretical significance for the visual image design of Tibetan incense brand.This topic combines the current market situation and audience needs to design the visual image and promotional posters of Muyuntianxiang Tibetan fragrance brand.On this basis,according to the current popular culture and trends,the design and transformation of the original products are carried out.It is hoped that this research can provide some reference and reference for the visual image design of Tibetan incense brand.