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The Design Of Incense Brand Heavenly Fragrance Renewed

Posted on:2015-03-20Degree:MasterType:Thesis
Country:ChinaCandidate:R J ZhangFull Text:PDF
GTID:2255330428959251Subject:Art and design
Abstract/Summary:PDF Full Text Request
In Chinese society,the western culture had flooded everywhere, youngpeople are aware that the traditional culture began to loss, we must beaware of: a great nation must have a great soul, the soul is not copiedby any external force from root strength--traditional culture.Foundation it is just like a tree, the more solid foundation, the Nationalmore be secure against assault. The society in order to us immeasurablepotential in the rapid development, more and more people begin to payattention to the power of the brand. I think that a good reputation ofthe brand must have recognized quality. The Brand competition even relatedto the survival and development of enterprises, it has become an importantpart of enterprise competition.Much of today’s design activities in pursuit of fashion, but with oursouls of the fracture, is empty, is drifting. Good Brand design must relyon this big tree, it will be able to absorb nutrients, to obtain growthmuch higher, inheriting the essence, thus a breakthrough and innovation.We cannot forget the ancients give valuable intellectual wealth for us,and they should be inherited and we use, country is becoming stronger andstronger, and our responsibility for the future of the past should beobvious.Incense culture as a part of China traditional culture, is an importantrole in the past life, and then it has been cold, in the graduation design,I choose Incense lore traditional culture and brand combination, to"Heavenly fragrance Renewed" as the theme, in the traditional culture,Imade the Chan sect as the main line, will the nature, concept and designsimple, simple combination, our daily life will be to use the power ofthe brand with traditional culture fusion, so that the people make newidea to the traditional culture, to feel the infinite charm of traditionalculture.
Keywords/Search Tags:Brand image, Traditional culture, Incense lore culture
PDF Full Text Request
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