Research On The Artistic Expression Of "Flat" Design Technique In Brand Image

Flat design has evolved in recent years,dominating the Internet in interactive design and blossoming in other areas of design.The rapid and widespread spread of flat design does not only mean the emergence of a new design form or style,but also the disruptive visual expression it brings represents a change in the aesthetic needs of modern people.Flat design provides a new way of expression for artistic creation,and its distinctive visual language is full of fashion,bringing new opportunities and ideas for innovation in the field of art and design.This paper explores the integration and interaction between design style and brand image design,taking the expression of flat style in brand image design as the background.The research concepts,current status and background of flat design are sorted out and integrated to lay the theoretical foundation for the subsequent graduation creation.Through a review of the development of flat design,we analyse the ideological basis and unique advantages of the flat design style in its current development,take the integration of the flat design approach with brand image design as the starting point,and,on the premise of ensuring the characteristics of the flat design style,elaborate on its application performance in brand image design and explore new methods of integration between the two.The focus of this paper is on the practice of flat design style expression in brand image design,print advertising design,brand derivative design and brand print design,exploring the infinite possibilities of integrating flat style with brand image design and highlighting the visual effect of brand image design.Based on flat design theory,this paper explores the function and aesthetics of flat style expression in brand image design,exploring the path of integrating flat design style with brand design,and injecting new forms and vitality into brand image design.This practice not only enriches the visual expression and visual language of brand image design,but also promotes the diversified development of flat design style and brand image design,which has certain value of both design practice and theoretical research.