Study On The Coupling And Coordination Of Cultural Industry And Tourism Industry In Tianjin

With the development of economy,tourism industry has become more and more important.In recent years,tourism industry has developed rapidly and become a pillar industry to promote Chinese economic development.However,tourism industry has also encountered many difficulties in recent years.In order to solve these troubles,we should make tourism industry integrate with other industries.Culture is the soul of tourism industry.The interacted tourism industry and cultural industry could make great significance.Tourism industry can make cultural industry more popular,and cultural industry will provide special resources for tourism industry.Tianjin is an excellent tourist city with profound culture.This study takes Tianjin as the research object,through searching the data of cultural industry and tourism industry from 2010 to 2019,analyzing the comprehensive development level of cultural industry and tourism industry in Tianjin,calculating the coupling degree,coupling coordination degree and synchronization,and analyzing the development level,coupling coordination type and synchronization type of cultural industry and tourism industry in Tianjin,analyzing and finding out the problems existing in the development of cultural industry and tourism industry in Tianjin,and putting forward some solutions.This study finds the data of cultural industry and tourism industry in Tianjin through the statistical yearbook and standardizes the data with SPSS and Excel.Finally this study collects20 indicators of cultural industry and tourism industry,determines the weight of each indicator by entropy method,and then establishes the coupling coordination degree model to analyze the coupling degree of cultural industry and tourism industry in Tianjin.And then calculate the coupling coordination degree,get the coupling coordination type,and analyze the relevant data.The research conclusions are as follows:(1)the development level of tourism industry in Tianjin is low,and the trend is wavy.From 2010 to 2014 and 2016 to 2017,the comprehensive development level of tourism industry is upward,and the development level of tourism industry reached the peak in 2014.The development of tourism industry in Tianjin showed a downward trend from 2014 to 2015 and from 2017 to 2018.From 2018 to 2019,Tianjin’s tourism industry showed a state of stable development.The comprehensive development level of cultural industry in Tianjin shows a trend of continuous growth,and the growth rate is fast.The development of cultural industry has changed from low-level development in 2010 to high-level development in 2019.The growth rate of the comprehensive development level of the cultural industry was slow from 2010 to 2014.It began to grow rapidly from 2015 to 2016,the fastest growth rate from 2016 to 2017,and the growth rate gradually slowed down from 2017 to 2019,but it is also increasing.(2)The degree of coupling and coordination between cultural industry and tourism industry in Tianjin is on the rise,but it shows a downward trend in specific years,such as 2016,2018 and 2019.The change of the coupling coordination degree of cultural industry and tourism industry in Tianjin can be roughly divided into two stages: the first stage,from 2010 to 2013,the coupling coordination type changed from serious imbalance type to near imbalance type.In the second stage,from 2014 to 2019,the type of coupling coordination is reluctant coordination,primary coordination and then intermediate coordination.Although the second stage is the coordination stage,the degree of coupling coordination is low,and the highest type is only intermediate coordination,and the type of coupling coordination still tends to deteriorate,which has changed from intermediate coordination in 2017 to barely coordinated in 2019.From 2010 to 2015,the synchronization type of cultural industry and tourism industry in Tianjin was cultural lag type,and from 2016 to 2019,the synchronization type changed to tourism industry lag type.According to the research result,this study found some problems that hinder the improvement of tourism industry and cultural industry.To remove these obstacles this study puts forward some solutions from three aspects which include government,industry and enterprises,to promote the benign coupling and coordinated development of cultural industry and tourism industry in Tianjin.