| In recent years,with the inclusion of art and sports into the teaching evaluation system,the extracurricular quality education and training market has once again ushered in the spring of development.At the same time,the adult art training market has huge potential due to its large audience and low penetration rate.XR Music Training Institute was formerly a personal music studio,and is currently transforming from a personal music studio to a professional training institution.Therefore,as a start-up enterprise,how to find an entry point in the fierce market competition and integrate the internal and external elements so that form a complete and efficient operation system with unique core competitiveness,that is,constructing a business model that keeps pace with the times and emerges in the industry has become the focus of this paper and the problem to be solved.This paper takes the business model of entrepreneurial projects as the research object,based on the leading logic of raising questions,analyzing problems and solving problems,taking "customer demand-transaction structure-profit model" as the main research line,and conducts research on the business model design of XR music training institutions,trying to provide reference for the development of local and even domestic start-up enterprises of the same type.Accordingly,on the basis of previous research,this paper clarifies related concepts such as business models and music training institutions,determines to use the business model canvas model as a tool to carry out business model design research,and uses relevant strategic theories,value chain theory,PEST analysis and SWOT analysis method,etc.,conduct market research through a combination of online search(such as Dazhong Dianping APP)and offline questionnaires(parents,teachers,adult lovers and suppliers,etc.),and point out the problems existing in local music training institutions and their Niche Market.At the same time,based on the constituent elements of the business model and the supply module,basic module,customer module,and financial module,the business model canvas of XR music training institutions is formed,and the transaction structure,profit model and revenue and expenditure structure of XR music training institutions are proposed,and finally XR music training institutions are formed.The training institution’s development strategy idea of "discovering business opportunities-putting forward ideas-business model design-profit model design-operation guarantee".The innovation of this paper is:(1)Theoretical innovation: using the business model canvas model to study the transaction structure,profit model and revenue and expenditure method,the integrity of the research fills the gap of the new business model design method to a certain extent;(2)Practical innovation: in the business model module of XR music training institutions,such as setting high-quality music courses,building professional concert halls and integrating multiple resources(teachers,musical instrument dealers,music equipment suppliers,etc.)fill the music education and training market.blank spot. |
