Research On Competitive Strategy Transformation Of NF Training School Jimei Branch

NF training school Jimei branch was founded in 2003.Its main training businesses are:CET-4 and CET-6,TOEFL,IELTS and other textual training,Japanese,Korean,Spanish and other Minor languages.Its main training objects are college students and some office workers.At the beginning of its establishment,the school adopted the cost leading strategy for resource integration.On the premise of a favorable environment for the training industry,it achieved certain development.Its development level and profit margin were higher than that of the same industry,and it had a place in the training market in Xiamen and surrounding areas.With the change of training industry,the impact of network education and the large-scale development of large institutions and companies in recent years,the profit margin of Jimei branch of NF training school has been declining year by year,and it is facing a very serious challenge.According to the actual situation,this paper discusses the internal problems and challenges of the existing and potential customers by questionnaire.This paper analyzes the external environment of the market and forecasts the development trend of the industry through PESTEL model and five forces model.Combined with the actual situation of Jimei branch of NF training school,the strategic transformation direction is determined and proposed.At the same time,according to the strategic transformation direction,combined with the previous research,we formulated a series of operation modes that conform to the new strategy.Finally,through the financial analysis,this paper analyzes and compares the benefits of Jimei branch of NF training school before and after the transformation of operation mode.Although the main costs have increased,the business income has increased substantially through the change of operation mode strategy after the transformation,and the increase of income is far greater than the increase of cost,so as to create more profits,thus making NF training Jimei branch enter a good channel for rapid development.The research object of this paper is the epitome of small and micro enterprises in China.For the strategic choice and transformation of small and micro enterprises,it has certain reference and reference significance.