Competitive Strategy Research Of YD Education Limited Company

As China’s further development of globalization,more closely in line with international standards,the applications and application of English environment is also more and more.However,English as a second language,only from the children and youth,can in work and life more flexible use and master.Not only elementary and middle schools at present set up English course of study,many extra-curricular training institutions will be English as a key subject.Education industry has developed rapidly,new businesses have sprung up,competition also appeared the situation of good and evil people mixed up.This article embarks from the company’s industry environment,through policy environment,social environment and technical environment analysis,summed up the development trend of the industry and enterprise facing the opportunities and challenges,and analysis of the defects in the company in developing,combined with the enterprise’s own resources and ability advantage at the same time,develop a set of up to the present development stage of the competition strategy,goal and vision to provide strategic support to the company.Based on YD education co.,LTD.,as the research object,combined with competitive strategy,value chain analysis and analysis tools such as SWOT analysis,through the literature research,comparative research,interviews and other research methods,research is mainly focused on the children’s spoken language development present situation and the development strategy of the business,mainly to the following conclusion:facing the opportunity with the college entrance examination system reform,the other child policy.Facing the threat of a small industry barriers to entry,industry competition is intense,service groups more uncontrollable factors,regulatory responsibilities and online agency has developed rapidly,strong impact.Company has the advantage of higher cost performance,professional foreign English teacher and immersion of the double mode.Existing disadvantages is brand awareness,imperfect system and limited funds.Through the analysis of three kinds of competitive strategy,children English industry characteristics,value chain analysis and SWOT analysis can be seen that the education industry with low barriers to entry,encourage competition,and contains a number of necessary cost,in guarantee under the premise of marketing and faculty will lower costs to the industry leading level,appropriate USES differentiation competitive strategy.Enterprise strategic safeguard measures are(1)the optimization of organizational structure,reshaping organization process,namely,optimizing the company’s organizational structure,matching the company’s strategic goals;Reshape the company’s organization process,ensure the smooth implementation of the strategy.(2)to establish enterprise culture,make enterprise soft power,the perfect unified value idea,the construction of standard service system and establish a good corporate culture,create good team atmosphere.(3)widen the channel of the propaganda.(4)increase in product promotion,etc.By combining theoretical analysis:(1)combined with their own situation and resource-based view and dynamic capability theory,to put forward the enterprise competition strategy from the perspective of the entrants in the survival stage,growth stage and mature stage of the three phase analysis framework,has a certain guiding significance to the development of enterprise management.(2)through the way of interview,a children’s English market analysis was the concerns and needs of customers,to produce important influence factors of enterprise competition strategy.(3)put forward"outside the classroom teaching as the center of the double as the main body,English corner,studies for the two wings,in the teaching course and online course as supplementary" of "appoaches two support" model of development.