Research On Strategies To Improve Health Information Literacy Of Retirees In Third-tier Cities

In recent years,with the improvement of our national production and living standard,residents’ health consciousness is also gradually improving.On the one hand,people have a higher demand for the improvement of their own health literacy.On the other hand,under the background of the deepening of the aging degree in China,the retirement issue has become one of the hot spots of widespread concern.The middle-aged and elderly groups represented by the retired are the high-risk groups of infectious diseases and chronic diseases,as well as the groups with weak ability of acquiring health information and discriminating rumors.Therefore,the research on health information literacy of the retired population is increasingly urgent.This paper will take the retired people in third-tier cities as the research object,and use the research method combining questionnaire survey and in-depth interview to visit some retired people in Bengbu City,Anhui Province,to understand their current status of health information literacy.At the same time,considering the different occupational types and education levels of the group,combined with the disciplinary knowledge of different fields such as communication and sociology,based on the theoretical model of "knowledge,trust and practice",this paper studies the strategies to improve the health information literacy of the group.It is hoped that through this systematic study,a theoretical model affecting the health information literacy of the retired population can be established,so as to promote the development of health communication research of the middle-aged and elderly,and enrich and expand the theoretical research of health communication.