Financial Strategy Research Under The Integrated Operation Mode Of Muyuan Foods Co.,Ltd

For a long time,affected by the imbalance between supply and demand of China’s pig breeding industry,the domestic pork price has been rising and falling periodically.In order to improve people’s livelihood,the No.1 central government document from2020 to 2022 for three consecutive years provided clear guidance for the development of the pig breeding industry,requiring "promoting standardized large-scale pig breeding" and "stabilizing basic capacity to prevent dramatic ups and downs in production".Under this background,Muyuan Foods Co.,Ltd has become a typical representative of deepening supply-side reform,optimizing industrial structure and improving industrial technology level by virtue of the integrated operation mode of "full self-support,full chain and intelligent".However,the integrated operation developed by the company is an asset-heavy operation mode,which is quite different from the asset-light operation mode commonly adopted by enterprises in the same industry.As a key guarantee for the successful operation of this operation mode,the company’s financial strategy plays a crucial role.This paper takes Muyuan Foods Co.,Ltd as the research object and carries out a case study on its financial strategy.Through the calculation and analysis of enterprise value creation and the surplus and shortage of enterprise funds,the financial strategy matrix is constructed.According to the function distribution results of financial strategy matrix,it is judged that the financial strategy under the integrated operation mode of Muyuan Foods Co.,Ltd belongs to the value creation cash shortage type.At the same time,based on the life cycle theory,through the cash flow classification and grouping method,it is judged that Muyuan Foods Co.,Ltd are in the growth stage of enterprise life cycle.The performance of Muyuan Foods Co.,Ltd ’s financial strategy is combined with the characteristics of enterprises in the growth stage for comprehensive evaluation,to analyze the existing problems and causes of the financial strategy under the integrated operation mode of Muyuan Foods Co.,Ltd.In view of the problems in the current financial strategy of Muyuan Foods Co.,Ltd,feasible rationalization suggestions are put forward: expanding financing channels and optimizing capital structure;Controlling the expansion rate of heavy assets;Appropriate foreign investment to reduce operational risks;Through the case study and analysis process,the experience of enlightenment: financial strategy formulation should be based on multidimensional considerations;Financial strategy should take the initiative as consciousness;Financial strategic risk control is the key under integrated operation mode.Through the study,this paper deeply combines the theories related to financial strategy with the case of enterprise integrated operation mode,and proves that the evaluation of enterprise financial strategy is more objective and applicable by means of financial strategy matrix analysis tool and enterprise life cycle theory.The financial strategy research under the integrated operation mode of Muyuan Foods Co.,Ltd has enriched the practical guiding significance of the theoretical research on financial strategy,and its research conclusions and related research methods have certain reference value for the enterprises in the same industry.