Research On Adoption Intentions To Water And Fertilizer Integration Technology And Its Influencing Factors Of Apple Growers In Shandong Province

In the production process of China’s planting industry,chemical fertilizer,as an important means of production among the input factors,has greatly increased the output for a period of time and played an important role in the production of the planting industry.However,with the passage of time and the increase of people’s demand for the quantity and quality of agricultural products,chemical fertilizer has to be over-applied,resulting in an increase in soil acidity,soil hardening,loss of soil organic matter and nutrients The problems of inhibiting the normal growth of microorganisms in the soil seriously affect the soil quality.The deposition of chemical fertilizer will also cause a large amount of agricultural non-point source pollution,which seriously threatens the national food security and national health.It is extremely urgent to reduce the application of chemical fertilizer.Water and fertilizer integration technology,as a new fertilization technology,is to apply fertilizer by integrating water and fertilizer proportionally through the machine,pressurizing the water pump,and conducting drip irrigation or micro-sprinkler irrigation through the pipes erected in the orchard.It has the advantages of saving fertilizer consumption,time and labor.In this paper,the effect of reducing fertilizer application is achieved by promoting and adopting the integrated technology of water and fertilizer for apple growers in Shandong Province,and the factors affecting the willingness of fruit farmers to adopt the technology are analyzed and studied.Based on externality theory,planned behavior theory,sustainable development theory and collective behavior theory,this paper analyzes the current situation of fertilizer application of apple growers in Shandong Province.Through questionnaires and interviews,more than 560 apple growers in Yiyuan County,Zibo City,Qixia City,Zhao Yuan City,Yantai City,Penglai District,Mengyin County,Yishui County,Linyi City,Laixi City,Qingdao City,Rongcheng City,Weihai City and other areas in Shandong Province were visited to understand their understanding of the reduction of chemical fertilizer and their willingness to adopt the integrated technology of water and fertilizer,collect relevant data on the influencing factors,and build a logit model,The willingness of fruit farmers to adopt the integrated technology of water and fertilizer was empirically analyzed.Through the analysis,the following conclusions can be drawn: the sex of fruit farmers,education level,whether to join professional cooperatives,whether to be village cadres or party members,the total income of families,the degree of plot dispersion,whether it is necessary to carry out scientific fertilization technology training,the degree of understanding of the harm of excessive fertilizer application,the economic benefits of adopting the integrated technology of water and fertilizer,whether the integrated technology of water and fertilizer is easy to learn The ability to adopt the technology of water and fertilizer integration has a positive impact on the willingness to adopt the technology,the degree of communication between relatives and neighbors,the impact of the surrounding farmers’ adoption effect,the impact of the water and fertilizer integration fund subsidy policy,and the government’s publicity strength,while the age of fruit farmers and the degree of family part-time employment have a negative impact.Based on the research conclusion,the paper puts forward countermeasures and suggestions from the perspective of individual farmers,government departments and social environment.