Research On The Optimization Strategy Of Pig Insurance Product Portfolio Of PICC Property And Casualty Insurance Company Limited S Branch

The stable production and supply of pork and the stability of the price are directly related to the stability of the "vegetable basket" of Chinese residents and the stability of the consumer price level,and pig insurance is an effective risk management means to ensure the healthy development of the pig industry.Traditional policy-based pig insurance is an important guarantee for reducing farmers’ risks,but there are still problems such as high premium rates receivable,low protection levels,low farmers’ insurance participation rates,adverse selection and moral hazard caused by insufficient financial subsidies for pig insurance.The main risk guaranteed by policy-based pig insurance products is the loss of physical and chemical costs caused by the death of the subject,and there are limitations in the risk of pig price fluctuation and the risk protection of the whole industry chain(pig grain price,pig medical expense compensation,storage,pig circulation,etc.),and the outbreak of pig epidemic has aggravated the cyclical fluctuation level of the pig market and the reverse selection tendency of farmers to insure risks.Although PICC Property & Casualty Insurance S Branch has a rich range of pig insurance products,covering policy insurance and commercial new types of insurance,there are still problems such as the decline in the market share of Taurus products,the poor short-term profit performance of star products,the low conversion rate of problem products,and the urgent elimination of skinny dog products.Based on the problems existing in pig insurance products and the relevant research on pig insurance at home and abroad,this paper analyzes the operation status and existing problems of pig insurance products of PICC Property & Casualty S Branch,conducts a more comprehensive market environment analysis of its pig insurance products,analyzes consumer behavior according to its target market,and puts forward a product portfolio optimization plan.The existing research mostly focuses on the relationship between policy agricultural insurance and financial subsidies,focusing on pig insurance from the aspects of pig futures price insurance,African swine fever epidemic and stable production and supply in the post-epidemic era,this paper puts forward optimization suggestions for its pig insurance products and combination schemes from the perspective of the industry’s largest property insurance company,based on the actual operation data performance of pig insurance products,the research conclusion of this paper is closer to the insurance needs of farmers,and provides a reference for the formulation of policy-based agricultural insurance policies.